Pivot work samples

Client:

Pivot

2015–2020

Pivot is a digital healthcare company focused on tech-enabled smoking cessation, with an FDA-cleared 510(k) device, human coaching, and app-based services. While the company has DTC offerings, it operates primarily in B2B/B2B2C channels, selling into employers and health plans as an employee/member healthcare benefit. I built all marketing from the ground up, including brand, B2B demand & lead gen, and B2B2C user engagement and retention.