Brand & Marketing
(Scroll for editorial/content work)
Pivot
B2B & B2C, healthcare and employee benefits
Pivot is an FDA-cleared digital smoking-cessation program. I built the brand and marketing function and ran it for five years, brand guidelines, GTM strategy, commercial tech stack, RFP responses, events, and all campaigns and assets (consumer and B2B).
​
Click below to see more.
Limbic AI
B2B & B2B2C, AI for mental healthcare
Limbic is a UK-based AI company building conversational AI agents for patient intakes, clinical decision support and diagnostics, and direct patient care. I launched their US presence, including building out a new tech stack, brand, website, and omni channel marketing operation targeting mental health services, health systems, and patients.
​
Click below to see more.
Meru Health
Digital health, selling into enterprise, payers, consumers
Meru Health is a digital mental healthcare company. I overhauled brand and GTM; set up a B2B lead-gen motion; built a revops function to incorporate sales, marketing, client success, and product; and implemented changes that drove exponential user growth and retention.
​
Click below to see more.
Brightside
B2B and B2B2C fintech and employe benefits
Brightside is a fintech company operating in the employee benefits channel as a financial wellness solution. I ran B2B marketing—landing and serving clients like Comcast, Zappos, and Unum—as well as B2B2C (CRO, user engagement, service content, and social).
​
Click below to see more.
Editorial Work
Prior to becoming a marketer, I had a wonderful career in consumer media. A journalist by training (MS from Columbia University), I've worked as a staff writer, assigning editor, and head of a six-brand media and events company.
​
Below are a few samples of my work as both a writer and editor.
