Resume
Experience
02/2024 - 04/2025
HEAD OF MARKETING
Limbic
London, UK; Remote from Boulder, CO
Brought in to support US commercialization of UK-based Al healthcare/SaaS startup and to run global marketing. Results:
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Overhauled website and brand, leading to immediate 300%+ increase in on-site conversions
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Within 10 months, generated 87% of new US deals and 75% of customers, with 27% month-over-month top-of-funnel growth.
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Delivered 270% growth in B2B social followers (LinkedIn) and pushed company to first SERP for target keywords.
01/2022 - 06/2023
VP OF MARKETING
Meru Health
San Mateo, CA; Remote from Boulder, CO
Established brand, positioning, content, and GTM strategies for a health tech startup selling into employer, payer, provider, and consumer channels. Results:
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Tripled ARR
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Improved monthly deal volume by nearly 400%
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Increased B2C landing page conversion rate by 49%
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Improved in-app (paid) conversions by 34%
11/2020 - 12/2021
HEAD OF MARKETING
Brightside
San Francisco, CA; Remote from Boulder, CO
Ran B2B and B2B2C marketing for a fintech startup selling into enterprise channels as an employee benefit. Results:
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Hit six-month lead-gen targets in 60 days
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Helped drive nearly 800% YOY revenue growth in first 12 months
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Led SEO overhaul that took company to 1st SERP for target keywords
10/2015 - 03/2020
HEAD OF BRAND & SR. DIR., MARKETING AND CONTENT
Pivot
Redwood City, CA; Remote from Boulder, CO
Launched and ran B2B and B2B2C marketing for a health tech startup (nicotine addiction treatment) selling into employer, payer, provider, and consumer channels. Results:
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Led all marketing and brand development from FDA submission (510k) through launch
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Went from $0 to eight-figure ARR
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Delivered user engagement rates 7x higher than industry average
Education
COLUMBIA UNIVERSITY
MS, Journalism
Earned a master's of science in journalism with honors, science-writing concentration.
New York, NY
UNIVERSITY OF FLORIDA
BA, English
Gainesville, FL
After flirting with physics but declaring as a graphic design major, I switched majors to English, with an eye toward copywriting.
Relevant skillset
Go-to-market planning:
Market research, qual/quant research, competitive positioning, narrative development, personas, budgeting
Brand strategy & marketing:
Adobe Creative Suite, DAM operations, voice guidelines, PR, event production, brand campaigns, creative direction
Content marketing:
CMS, SEO, content ops, omnichannel execution for video, podcast, written, events, editorial planning, copyediting
Data & analytics:
GA4, Mixpanel, Tableau, SQL, revops dashboarding, brand sentiment, audience engagement, ROAS and CAC analysis.
Growth marketing:
B2B sales enablement, lead generation, digital advertising, campaign planning, paid & organic social
Product marketing:
Market research, product roadmaps, UX copywriting, CRO, product launches, positioning
Executive leadership:
Organizational design, team building, vendor management, board/leadership presentations, internal marketing
Martech management:
CRM, CMS, Wordpress, Squarespace, HTML, Hubspot, Salesforce, Zoominfo, customer.io, Klaviyo, etc.
Languages
English (native)
Japanese (conversational)
Spanish (basic)