A Full-Stack Marketer for the New Era of GTM

B2B marketing doesn't work the way it did just a couple of years ago. I'm John Bradley, and I can help you navigate this new landscape, with a particular focus on healthcare, SaaS, and consumer tech. (I do B2B2C and DTC, too.)

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I've worked with or for these and other companies

Grow

Build brand, drive demand, and establish a growth engine

Prospects become customers when you solve a real problem for them, they've heard of you, they trust you, and they remember you when they're ready to buy. I help with all of that.

>300%

Increase in inbound conversions (B2B SaaS) after website messaging overhaul based on extensive customer research.

80%

Marketing-sourced share of B2B pipeline at a health tech company where I led marketing from zero to eight-figure ARR.

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I will help you...

Understand your customers

Identify your ICP, define their workflows, quantify their pain points, and solve for them.

Product marketing

Tell them the right story

It's not about what you want to say. An effective narrative wraps what you do in messaging that people want to hear.

Brand marketing

Capture the demand

Then find the right channel mix to ensure you are either top of mind or discoverable when prospects are ready to buy.

Growth marketing

Optimize

Build a lean and effective growth tech stack

Automate, enrich, optimize, and analyze: I can work across your CRM, CMS, intent data, website, DAM, revops, A/B testing, GA4, and data visualization platforms to help you work more efficiently and measure the results.

Martech efficiency

Even before AI, I mastered marketing automation platforms and built tech-enabled systems that enabled me to scale robust marketing efforts as a team of one.

AI readiness

I built this website with AI. I'm ready to help you navigate the agent landscape and the massive AI-driven upheaval in SEO strategies.

Go to marketing ops

Industries

Industries I Support

I specialize in delivering tailored marketing solutions across various industries. My expertise spans healthtech, employee benefits, active lifestyle, and media.

Healthtech

Healthcare SaaS for payers and providers? Medical products and services for patients? I can do that.

Employee Benefits

Too many great companies get the B2B clients then miss the user engagement piece. I can help you crush both.

Active Lifestyle

From consumer wellness apps to CPG to bikes and apparel, I've helped bring category-changing brands and products to market.

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Don't take my word for it ...

"John has an exceptional ability to leverage data and market insights to craft and execute marketing and content strategies that drive growth."

Laurie Zaugg

CRO

"John is an incredibly astute leader who has the ability to synthesize what he sees around him in a way that is clear, concise, and actionable. He has the unteachable leadership skill of empowering others to do their best work."

Rachit Malhotra

Account Executive

"John is the most creative data person I’ve worked with. Or the most data-driven creative. Either way, the assets and campaigns he produced were some of the best marketing I’ve seen. His insights and energy impacted every aspect of our company."

Dan Balbierz

COO

Should you hire me? Let's find out.

Found enough on this website to pique your interest but still have questions? I can answer them.

Reach out