Product Marketing
I approach product marketing as a blend of market insight, storytelling, and cross-functional leadership to align product and marketing with company revenue goals.
I've taken companies go from pre-launch to eight-figure ARR and helped startups succeed position new products in enterprise, SMB, and consumer channels, driving everything from six-figure B2B contracts to in-app subscriber retention.
I'll help you find your audience, build what they need, and get them to pay for it
Comprehensive research to drive PMF
• ICP development
• User research
• Competitive research
• Objection analysis
• Use cases
• Message and MVP testing
• PLG frameworks
Product launches and feature engagement
• Launch campaigns
• Solution briefs
• Onboarding experiences
• Webinars
• Landing pages
• Customer advisory boards
• Product newsletters
Messaging and sales enablement
• Messaging and positioning sheets
• Landing pages
• Solution briefs
• Battle cards
• Case studies
• Pitch decks and talk tracks
• Referral programs
"With a broad skill set that overlaps marketing, ops, and data, John is able to utilize the right tool for the right problem at the right time. He leads with empathy for his customers and the people that work for and with him."
Let's Elevate Your Product Marketing
Reach out today to discuss how we can position you for success.