Product Marketing
As a product marketer, I see myself as much as an advocate for the marketplace as for my employer. What haven't we built that prospects and customers need? What have we built that they're not buying or using? And how can I use content, GTM tools, and product roadmaps to close those gaps?
By asking—and answering—these questions, I've taken companies from pre-launch to eight-figure ARR and helped startups succeed in enterprise, SMB, and consumer channels, from six-figure B2B contracts to PLG SaaS and in-app retention.
I'll help you find the right audience, build what they need, and get them to buy it
Comprehensive research to drive PMF
• ICP development
• User research
• Competitive research
• Objection analysis
• Use cases
• Message and MVP testing
• PLG frameworks
Product launches and feature engagement
• Launch campaigns
• Solution briefs
• Onboarding experiences
• Webinars
• Landing pages
• Customer advisory boards
• Product newsletters
Messaging and sales enablement
• Messaging and positioning sheets
• Landing pages
• Solution briefs
• Battle cards
• Case studies
• Decks and talk tracks
• Referral programs
"With a broad skill set that overlaps marketing, ops, and data, John is able to utilize the right tool for the right problem at the right time. He leads with empathy for his customers and the people that work for and with him."
Let's Elevate Your Product Marketing
Reach out today to discuss tailored strategies that drive results for your product marketing.