Brand and Content Marketing

I started my career as a designer before becoming a journalist and media executive. As a marketer, I use this background to drive commercial growth by tying brand identity to audience behavior and market demand.

Let's talk

Brand to demand

As AI pushes us beyond traditional SEO toward AI summaries and zero-click attribution, brand is returning to the fore. It's how you show up and how you're remembered—by your ICP when they decide they need a solution, by journalists when they need an example for a story, and by your own employees when they execute on your mission.

Content brings it all to life. It establishes trust, surfaces your brand in AI searches, and balances your brand, buyer needs, and the nuances of channel and format.

I'll help you with all of it.

Functional areas

Brand development

Content and copywriting

Brand marketing

Brand development

Elevate your product's visibility and penetrate new markets with tailored strategies. Experience a boost in sales and customer engagement that drives growth.

• Strategic narrative
• Messaging framework
• Visual identity
• Brand guidelines
• Web design
• Asset templates
• Brand toolkits
• AI tools for design, video, and asset creation

Content and Copywriting

Content is the bridge the delivers you to prospects. If brand is the memories you want to create, content is how you install those memories and get buyers to act on them.

I can build an effective content strategy, then lead the creative and operational executions against it, from websites and blogs to webinars and videos to podcasts and social media.

• SEO research and AI strategy
• Thought leadership content
• Website copywriting and blogs
• Content frameworks
• Social media copywriting
• Product copy and onboarding experiences
• Video scripts
• Video and podcast production
• Emails
• Marketing collateral
• Boilerplate for RFPs and speaking submissions
• AI tools for content creation and management

Brand marketing

Brand marketing has to contribute to the bottom line, just like everything else. We're not decorating websites; we're selling products and services. I help the prospects who are in market choose you, and make sure those who aren't remember you when they are ready to buy.

• Omnichanne brand presence (paid, earned, owned)
• PR
• Events and experiential marketing
• Social media
• Employee branding
• Influencer marketing

"John is passionate about his work, takes great pride in what he does, and pushes groups to think differently. Creative genius, yes, but he also focuses on making sure the data proves his masterpieces are working as intended."

Debi Heck
SVP, Client Sucess

"One of the best content and PR partners I have worked with!"

Laurie Zaugg
CRO

Let's elevate your brand

Building from scratch? Looking to refine and define? Let's talk!

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