Marketing Operations & Analytics

I've written extensively about how tech-enabled feedback loops drive behavior change. At its core, that's what a marketing tech stack does. It allows you to do test an idea (say, a campaign or an email), analyze the results, and refine your efforts until your commercial engine is scaling impact and reducing CAC.

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Tech stacks for scale and efficiency

These are just some of the platforms and functional areas I can build or manage within your tech stacks and workflows. This isn't an exhaustive list. And there's a lot of overlap between them. There are AI features in every functional area, for example, and HubSpot hits not just AI but also marketing automation, digital ads, biz intel, asset management, and SEO.

But this is a decent overview of the operational capabilities that enable me to drive massive scale with small teams and even operate as a team of one.

‍Marketing Automation and CRM: HubSpot (certified), Demandbase ABM (certified), Salesforce, Customer.io, Klaviyo
Business Intelligence: Apollo, Clay, ZoomInfo
Data and Dashboards: SQL, Mixpanel, Tableau, GA4, CRM-native reporting, data hygiene and workflows
Websites and CMS: Weblow, WordPress, Framer, Wix, Squarespace
AI: Braze, Relay, Zapier, Relume, MidJourney, Krea, Jasper, AdCreative, LLMs
Design and Video: Adobe Creative Suite, Figma, Canva, Veo, Descript
Digital Ads: Meta, Google Ads, LinkedIn, AdCreative
Asset Management: Bynder, Canto, BrandFolder, Drive
Project Management: Notion, Asana, Monday, Airtable, Jira
SEO: Semrush, Ahrefs, Search Console

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Automation workflows

Enrich and route leads, optimize ad spend, build and refine nurture campaigns, and manage sales team tasks and notifications.

RevOps

Optimize your tech stack, maintain data hygiene, improve sales processes, manage deal flow, and report on all of it.

AI literacy

Incorporate AI into the marketing org, yes. But don't stop there. Let's also build AI literacy and expectations into ongoing employee development.

"With a broad skill set that overlaps marketing, ops, and data, John is able to utilize the right tool for the right problem at the right time. I can't say enough good things about him."

Pasha Irshad

Revops Leader and Hubspot Certified Trainer

"John is an incredibly astute leader and signal-caller who has the ability to synthesize what he sees around him in a way that is clear, concise, and actionable."

Rachit Malhotra

Account executive

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Contact me to discover how my MarOps expertise can drive your business growth.

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