This is full-stack marketing
From brand to demand, product to analytics, I can build your marketing engine from scratch or enhance existing GTM motions. Click through below to learn about my capabilities.
Explore My Key Marketing Capabilities
I build marketing functions that drive measurable growth in B2B, B2C, SaaS, and consumer tech settings. My approach combines strategic thinking with hands-on execution. I can do the research, build the plans and systems, then run the creative and operational work that brings them to life.
Growth Marketing
I turn prospects into customers with campaigns and systems that span B2B/B2C performance marketing, demand gen, lead nurturing, CRO, sales enablement, and customer acquisition.
Brand & Content
I started my career as a designer before becoming a science journalist. As a marketer, I've used this background to drive growth by tying brand identity to audience behavior and market demand
Product Marketing
I bridge the gap between product and market, creating GTM strategies that drive adoption and reduce churn. From positioning to launch execution, I help products find their market fit and scale.
Marketing Ops
You need your CRM to talk to your CMS and use SQL to create ABM lists while pulling ad and email creative from your DAM and measuring ROI, LTV, and CAC I your revops stack? I can do that.
Radical focus on the customer at every step
My approach as a marketer grew directly from my experience in consumer media. When you're writing for a mass audience, you learn very quickly that it doesn't matter how in love you are with your own messaging and creativity. If it's not what people want to hear, you've wasted time, money, and opportunity.
Voice of the customer
I analyze sales calls, meet customers, interview lost prospects (there's so much to be learned from a "no"), read industry trades, and pore over product data. "Why" is the most powerful word a marketer has. I ask it a lot.
Informed iteration
A/B testing is vital, but it's only as good as what you put into it. Test bad against awful, and you get data telling you that bad is good. Customer insights and creative chops help turn good into great.
"Having been in the B2B marketing space for 17 years, I can say John is one of the few leaders who truly "gets it". He understands how marketing has evolved, and his leadership style and skill set match what's needed to win in today's environment. He leads with empathy for his customers and the people that work for and with him."
Need a marketer? Let's talk.
Get in touch to discuss full-time roles, fractional support, zero-to-one commercialization, or enhancements to existing marketing orgs.
