Growth Marketing
Like everyone, you're probably trying to navigate the new era of B2B marketing. How do you do SEO in the age of AI summaries? How do you adjust your outbound motion for the shift to social selling?
And how do it all without blowing up CAC?
I've taken companies from pre-launch to eight-figure ARR and helped startups drive revenue growth in enterprise, SMB, and consumer channels, from six-figure B2B contracts to PLG SaaS and in-app subscriptions.
Demand Generation
The vast majority of buyers have made a decision long before they decide to talk to a vendor. That decision is based on a combination of always-on programs and strategic campaigns that built trust, established differentiation, and kept the vendor top of mind. I'll help you build that engine.
• Earned, owned, and paid media
• Website optimization
• Account-based marketing (ABM)
• List enrichment
• Ad creation
• Omnichannel content marketing
• Full-funnel dashboards
• Messaging
• A/B testing
• Events
Demand Capture
A high-intent ICP hits your landing page but doesn't click anything. What happens next? In all likelihood, they're comparison shopping and are about to visit a competitor—one who might be better at harvesting leads. Let's fix that.
• Conversion-rate optimization (CRO)
• CRM enrichment
• De-anonymization
• Retargeting
• Nurture campaigns
• Automated workflows
• Audience segmentation
• Sales playbooks
• Lifecycle marketing
Sales enablement
Marketing is one-to-many sales. Sales is one-to-one marketing. For me, sales-marketing alignment isn't an option. It's the only way the whole commercial endeavor works. The means shared KPIs, enterprise-wide alignment on ICP and messaging, and a sales team armed with assets, workflows, and talk tracks that close deals.
• Revenue team dashboards
• Battle cards
• Competitor analysis and updates
• Sales call analysis for asset creation
• Asset toolkits
• Emails and talk tracks
• Lead routing and workflows
• Onboarding & Training
• Lead scoring and enrichment
"It was a joy to partner with someone who effectively sets and refines market strategy and is equally successful in operationalizing and driving execution."
Let's start growing
Drop me a line to discuss how I can help fuel your growth engine.